AI discovery and AEO are reshaping how B2B buyers find and trust brands — here’s how to ensure yours shows up in AI search. As generative AI assistants like ChatGPT, Claude, Gemini, Grok, and Perplexity replace traditional search, brand visibility now depends on how large language models (LLMs) learn, rank, and recommend.
In this episode of The Next Frontiers of AI, Scott Hebner, Principal Analyst for AI at theCUBE Research, sits down with Stas Levitan, CEO of LightSite.ai, to demystify how AI discovery really works — and how to ensure your brand is visible in the era of AI-mediated buyer journeys.
Together, they unpack a 19-attribute framework across four categories that explain how LLMs discover, learn, and select brands to include in AI-generated answers.
You’ll learn how to optimize for credibility, context, and confidence using CAAT principles — Credibility, Authority, Authenticity, and Trust — and what every CMO and communications leader can do to make their brand AI-ready.
The takeaway: The days of optimizing for clicks are giving way to an era of optimizing for trust. If your brand isn’t visible to AI, it isn’t visible to buyers.
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