Big Data Ecosystem Apps: Ad-Tech as Prototype

In this report we look at ad-tech as an example of Systems of Intelligence. Using ad-tech applications, combinations of advertisers, ad agencies, consumers, and publishers — the advertiser’s marketing ecosystem — collaborate in real time to personalize an optimal customer interactions with the brand. One software company pioneering video ad-tech, Altitude Digital, pulls all these different pieces together, and highlights the types of function big data ecosystem apps must support.