ServiceNow CMO Dan Rogers: Marketing to Customer Outcomes

ServiceNow’s New Marketing Chief Last year, cloud SaaS provider ServiceNow brought in a new CMO, Dan Rogers. He recently sat down with Peter Burris as part of our CMO Series of CUBE Conversations. Everybody talks about how marketing has become “data-driven.” But what does that really mean? How are CMOs using data and insights to […]

Wikibon Trip Report: The Unisys Brand Gains New Life in a Cloud-Everything World

Old brands can indeed learn new tricks. Some venerable high-tech logos have a knack for enduring from one generation to the next. Quite often, this requires fresh management that knows when to dump underperforming solutions in declining markets, rethink the business model, and retool for a radically new age. In the past decade, we’ve seen […]