ABSTRACT: In the modern cloud era, security is no longer a standalone effort; it requires seamless collaboration across ecosystems. We explore how Wiz, a leading cloud-native application protection platform (CNAPP) that is in the process of being acquired by Alphabet / Google, has strategically built a thriving partner ecosystem through its Wiz Integration Network (WIN). We discuss Wiz’s platform and organizations’ growing challenges in securing multicloud environments, from visibility gaps and alert fatigue to shifting ownership models, dive deep into Wiz’s unique approach to technical partnerships, highlighting why the Tech Partnerships function resides within the Product organization and how the WIN program drives co-build, co-market, and co-value outcomes. With over 300 partners and 150+ certified integrations, WIN exemplifies a modern, open, customer-centric partnership model.
In the fast-evolving landscape of cloud security, standing still means falling behind. Wiz, a company at the forefront of cloud-native application protection, understands this better than most. With a bold yet measured vision, a technical edge, and a collaborative spirit, Wiz has made serious waves in cybersecurity, not just through its technology, but through its strategic embrace of partnerships.
Who is Wiz, and What Do They Do?
Wiz is a cloud-native application protection platform (CNAPP) designed to secure everything organizations build and run in the cloud. Whether AWS, Azure, GCP, Oracle Cloud, or Alibaba Cloud, Wiz provides agentless visibility into an organization’s entire cloud environment. It detects risks, prioritizes critical attack paths, and streamlines remediation, giving teams from DevSecOps to incident response the tools they need in one unified platform.
With a focus on democratizing cloud security, Wiz empowers every stakeholder across the organization, such as Platform Engineering, not just security teams, to play an active role in keeping cloud environments secure.
Challenges Organizations Face with Cloud Today
As organizations adopt multicloud strategies, their attack surfaces become exponentially more complex with three core challenges:
- Visibility: With workloads spread across multiple providers and architectures (VMs, containers, serverless), it’s tough to get a unified view of what’s running where.
- Risk Prioritization: An overload of alerts from disparate tools makes determining which threats matter most difficult.
- Ownership: In today’s cloud world, developers often push services into production, shifting responsibility away from traditional security teams and creating confusion over who owns what.
Wiz aims to tackle these challenges by providing a consolidated, risk-centric view of the cloud, highlighting the most critical vulnerabilities and giving actionable paths for remediation. A lot of this comes from how they organize the data from all the integrations and partners, along with their own gathered information.
Wiz’s Approach to Technical Partnerships
Recognizing that no single vendor can do it all, Wiz adopted an open approach to cloud security. From early on, the company prioritized integrations that would make its platform easier to operationalize across different tools and environments, Slack, Microsoft Teams, Zendesk, or DBMS like Snowflake.
But Wiz building all integrations one-by-one wasn’t scalable. So, Wiz created a formal technology partner program.
What is WIN?
WIN stands for Wiz Integration Network, whose slogan says it all: “Let’s win together.”
WIN is designed to make it easy for Independent Software Vendors (ISVs) to build integrations with Wiz. The only two requirements? Be an ISV, and have a shared customer with a clear use case.
Wiz provides a developer platform, sandbox environments, API access, best practice documentation, and support through a robust developer community. The process is lightweight but practical, taking many partners from idea to live integration in a week.
WIN has scaled from zero to over 300 partners, with more than 150 certified integrations now available.
Why the Tech Partnership Function Lives in the Product Organization
Wiz took a powerful step: housing its technology partnerships function within its product organization. This ensures tight alignment between integration strategy and core product capabilities. Having product own the business development and technology partnerships is a go-to move to help with alignment of roadmap.
This structure supports what Wiz calls the co-build, co-market, co-value model:
- Co-build: Collaborate on technical integrations with shared use cases.
- Co-market: Promote joint solutions with clear messaging, solution briefs, and go-to-market plans.
- Co-value: Measure usage and customer adoption to ensure each integration delivers real value.
If customers don’t use the integration, revisit the co-build, this feedback loop keeps the WIN program tightly focused on results, not vanity metrics. Being able to see the utilization of the integration is key. That telemetry helps to not only improve the integrations but also who much weight is put behind one from a go-to-martket perspective.
The State of Cybersecurity Partnerships
The cybersecurity industry has often been fragmented, with vendors reluctant to work with competitors. But Wiz sees things differently. The company embraces an open platform philosophy, even partnering with overlapping players like Qualys, Tenable, and others.
Whether shift-left integrations, which we see as more meet in the middle, with CI/CD tools or shield-right solutions for runtime protection, Wiz continually expands its partner ecosystem based on one principle: what’s best for the customer.
This philosophy opens the door to more collaboration, richer data correlation, and stronger security postures for mutual customers. It’s a strategic move that turns potential competition into co-opetition—raising the value of the entire ecosystem.
Our ANGLE
In today’s cloud-native world, securing cloud environments is not and can not be a solo endeavor. The complexity of multicloud strategies demands seamless collaboration across ecosystems, something Wiz has made foundational to its platform. Organizations face critical challenges like fragmented visibility, alert fatigue, and unclear security ownership. Wiz addresses these head-on with a unified CNAPP platform that highlights the most critical attack paths and enables rapid remediation. A lot of the technology under the hood, such as the graph, brings all of this information together in a way that is intuitive.
We believe that at the heart of this strategy is the Wiz Integration Network (WIN), a scalable, developer-friendly partner ecosystem that has grown to over 300 partners and 150+ certified integrations. WIN provides ISVs with clear pathways to integrate, backed by robust API support, sandbox environments, and a thriving community. This isn’t just a plug-and-play program, it’s a carefully structured system aligned with Wiz’s product roadmap and designed to create meaningful value.
A key factor in WIN’s success is Wiz’s decision to embed the technical partnerships function directly within the product organization. We see this as key to alignment for the product and engineering teams, allowing for the best prioritization and roadmap agility.
The alignment enables a powerful co-build, co-market, and co-value model. It ensures that integrations are not only built efficiently but also promoted effectively and evaluated based on real customer usage. This continuous feedback loop helps prioritize integrations, improve technical execution, and drive go-to-market strategies with data-backed confidence.
Wiz’s open and customer-centric philosophy also sets it apart. By partnering with companies that may even offer overlapping features—like Qualys or Tenable—Wiz shows that what’s best for the customer comes first. This collaborative spirit fosters richer data sharing, better security correlations, and a stronger overall ecosystem.
Ultimately, Wiz has proven that partnerships aren’t just strategic add-ons, they’re foundational to product growth, customer success, and competitive differentiation in cybersecurity.
Stay Tuned with Upcoming Events
It’s a packed calendar as the cloud and security conversations continues to heat up:
- KubeCon + CloudNativeCon Europe (London): Rob Strechay, Savannah Peterson, and Paul Nashawaty will be in London with theCUBE, and you can meet Wiz on the expo floor to learn more about its latest integrations and platform capabilities.
- Art of Security Summit (April pre-RSA): An exclusive event led by Jackie McGuire to help security leaders build their RSA roadmaps by exploring ways to reduce, transfer, or avoid risk.
- RSA Conference (San Francisco): theCUBE and Wiz will be in full force, sharing insights, connecting with partners, and unveiling new advancements.
