Transformation of the Storage Channel
Dell's acquisition of EMC has an immediate impact on the large number of channel partners. Uncertainty over potential product and GTM changes add stress to end of 2015 sales and 2016 planning. This deal simply highlights the known transitions to server-based solutions, flash, (hyper)converged infrastructure, and cloud. The opportunity for the channel is to add more value and partner deeper on solutions that support changing application portfolios and hybrid cloud architectures.