IBM's Mission: Remake Customers Like The Weather Company

IBM has always sold industry-specific, transformative solutions. Now these solutions are moving from “sense and respond” to “predict and act”. The message to customers is that it is a journey, not a destination. As soon as they near one objective, another appears on the horizon. The Insight 2015 conference detailed the current journey toward making every company a decision engine.

Enterprises trying to assess whether IBM’s solutions are right for them should see themselves as under-served by the limited customizability of packaged applications and over-served by greenfield development of applications built on a custom, multi-vendor data platform.

IBM’s Mission: Remake Customers Like The Weather Company

IBM has always sold industry-specific, transformative solutions. Now these solutions are moving from “sense and respond” to “predict and act”. The message to customers is that it is a journey, not a destination. As soon as they near one objective, another appears on the horizon. The Insight 2015 conference detailed the current journey toward making every company a decision engine.

Enterprises trying to assess whether IBM’s solutions are right for them should see themselves as under-served by the limited customizability of packaged applications and over-served by greenfield development of applications built on a custom, multi-vendor data platform.