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Pega CEO Alan Trefler Looks Ahead to PegaWorld Inspire, June 9-11

In this CUBE Conversation, I’m joined by Alan Trefler, founder and CEO of Pega, the software company he founded in 1983, for a conversation about AI, exploring what the next wave of Gen AI might look like and thoughts on how companies will need to differentiate themselves. We also previewed some of the highlights ahead at Pega’s annual PegaWorld Inspire, the company’s flagship event, which will be held in Las Vegas on June 9-11.

See the full conversation here: Pega CEO Alan Trefler Looks Ahead to PegaWorld Inspire, June 9-11

Alan is a man of many dimensions. He’s the son of a Holocaust survivor and worked in his father’s antique restoration company before starting Pega in 1983 when he was 27 years old. Trefler took the Boston-based company public in 1996, and today the company employs over 5,000 people with sales of about $1.4 billion in 2023.

Trefler on AI, How Enterprises Can Be Using It, and Consumer Benefits

My conversation with Alan Trefler covered a variety of things, including: 

– AI versus Gen AI. Is all the attention justified? 

– The challenges focusing on Gen AI’s ability to generate code

– Exploring how enterprises are and should be using Gen AI to achieve results, how this technology will impact employees in different parts of an organization, and how this might change the way brands will connect with and serve customers

– The benefits consumers will notice when brands begin implementing AI-powered technology

– How AI and Gen AI fit into Pega’s long-term AI strategy and insights from Trefler on what’s ahead for Pega

– The risks associated with AI, especially in highly regulated industries, and how leaders should think about risk mitigation

What’s Ahead for Pega’s PegaWorld Inspire Event

Trefler closed the conversation with some insights about what we can expect at Pega’s PegaWorld Inspire event in Las Vegas, which will be held June 9-11. For more information or to register to attend, visit: PegaWorld Inspire

PegaWorld will feature keynotes from leaders from T-Mobile, Verizon, Vodafone, National Australian Bank, and the Department of Veteran’s Affairs. The event will also feature some 80+ breakout sessions featuring insights from Siemens, Aflac, Orange Business, RBC, Commonwealth Bank, Starbucks, Elevance Health, Bupa, ING, Air Force Materiel Command, and others. 

I’ve been attending and covering Pega’s PegaWorld events for many years now, and while I’ll miss the event this year, I’m sure it will be packed with great insights and customer use case stories, which are always one of my favorite things to dive into.

Check out some of my other coverage:

The Transformative Nature of Cloud and AI Together: What’s Now and What’s Ahead

Four Generative AI Cyber Risks that Keep CISOs Up at Night — and How to Combat Them

commerce tools’ Composable Software Architecture Meets Customer Demand for More Personalized Experiences

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