Shelly is the managing director and a principal analyst at theCUBE Research.

She has been immersed in the B2B sector with an emphasis on technology for the past couple of decades and has worked with some of the world’s largest technology brands to help them embrace disruption and to successfully navigate the process of digital transformation.

She regularly advises and collaborates with senior leaders at major technology companies, covering a wide range of products and services, including Customer Experience, Artificial Intelligence and Automation, Security, ESG/Sustainability Technology, Communication Networks, Workplace Collaboration, and Enterprise Apps.

She has been widely recognised as one of the world’s leading technology analysts and industry thought leaders.